Matthew 1:18-25 · The Birth of Jesus Christ
You Shall Name Him Jesus
Matthew 1:18-25
Sermon
by King Duncan
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Author Calvin Miller tells a wonderful story about a boy named “Fruit Stand.” The story takes place in Santa Cruz, California. As the hippie era of the 1960s began to wind down, many of the refugees of San Francisco’s Haight‑Ashbury district moved down the coast to Santa Cruz. As they had children these hippie parents never gave them simple names like Tiffany or Michael. Instead, they gave them profoundly meaningful names like Snow Princess, Sea Foam, and Panache. People around Santa Cruz grew accustomed to their children playing with little Time Warp or Spring Fever. Eventually all of them, along with Moonbeam, Earth‑Love and Precious Promise all ended up in public school. It was then that a certain kindergarten teacher first met Fruit Stand.

On the first day of school this hippie child got off the bus wearing a tag proudly displaying “Fruit Stand.” The teacher thought it a bit strange, but, then again, this was the age of Frank Zappa naming his son Dweezle and his daughter Moon Unit, so she welcomed him along with the others.

“Would you like to play with the blocks, Fruit Stand” she asked. “Fruit Stand, how about a snack?” By afternoon recess his name didn’t seem much worse than Sun Ray’s or Fairy Queen’s, and at the final bell, the teacher led the kids out to the buses. “Fruit Stand, do you know which bus is yours?” He didn’t answer.

The teacher knew that lots of kids are shy on their first day. It didn’t matter anyway since she had asked the parents to write the names of their children’s bus stop on the reverse side of their name tags. Just as she put the boy on the bus and said “Good‑bye Fruit Stand, I’ll see you tomorrow,” she turned over his bus tag‑-and there, neatly printed, was the word, “Anthony.” (1)

Names are interesting. A woman named Jewell and her husband, Myron, bought a computer program with a spell‑check function, which they decided to try. Jewell typed in her name, J-e-w-e-l-l and the computer suggested the correction J-e-w-e-l, without the final “l.”

“You don’t know how to spell your own name,” her husband said, laughing, as he typed in his name, Myron. No such word, according to the computer. It suggested “Moron.” (2)

Shakespeare has young Juliet say, “What’s in a name? that which we call a rose By any other name would smell as sweet . . .” (3)

What’s in a name? Evidently a great deal. A growing number of colleges are finding that changing to a more prestigious‑sounding name can help boost enrollment. For example, Trenton State College is now the College of New Jersey, Western Maryland College is McDaniel College, and Beaver College is now Arcadia University. (4)

What’s in a name? Some of our older members will remember when one of the best known names in gasoline was Esso. They had a popular advertising slogan. “Esso puts a tiger in your tank.” Then they discovered that in one of the Asian languages the word used for Esso meant something obscene. Since they were on their way to becoming a worldwide force as a petroleum company, Esso immediately withdrew its advertising and went into a careful study to find a name suitable for the entire world. The company spent a huge sum of money trying millions of letter combinations seeking a two‑syllable word starting with E and not found in any language. They came up with thousands of names that had to be checked with brand names, trademarks, and companies throughout the world. They finally narrowed the choice to two names Exxon and Enco. Just before the final decision was reached, researchers discovered that Enco was a Japanese term that could mean “stalled car”! Enco was quickly dropped and in 1972 Exxon became the corporation’s new name. (5)

What’s in a name? You may remember a news story from 2002 in which a couple from Tampa, Florida, sought unsuccessfully to auction off the rights to name their baby. The couple was expecting their first child in February 2003. Three times they attempted to auction off the naming rights for their baby on eBay, the online auction house. Bids got as high as $7,000 on the first attempt before eBay shut down their ad. (6)

What’s in a name? Matthew writes, “This is how the birth of Jesus Christ came about: His mother Mary was pledged to be married to Joseph, but before they came together, she was found to be with child through the Holy Spirit. Because Joseph her husband was a righteous man and did not want to expose her to public disgrace, he had in mind to divorce her quietly.

But after he had considered this, an angel of the Lord appeared to him in a dream and said, ‘Joseph son of David, do not be afraid to take Mary home as your wife, because what is conceived in her is from the Holy Spirit. She will give birth to a son, and you are to give him the name Jesus, because he will save his people from their sins.’

All this took place to fulfill what the Lord had said through the prophet: ‘The virgin will be with child and will give birth to a son, and they will call him ‘Immanuel’--which means, ‘God with us.’”

What’s in a name? “ . . . you are to give him the name Jesus, because he will save his people from their sins . . . and they will call him ‘Immanuel’--which means, ‘God with us.’”

Biblical people took names very seriously. Remember how Abram becomes Abraham and Sarai becomes Sarah. Then they name their son Isaac which means Laughter. Then Isaac and Rebekah have twin sons, one of whom they name Jacob which means “one who strives.” Then God changes Jacob’s name to Israel because he had “struggled with God and with men and [had] overcome.” (Genesis 32:28) Names are important. They have symbolic value. Much later, Hosea the prophet who takes a harlot as his wife, names his daughter “No Mercy” and his second son “Not My People.” He was seeking to draw his people’s attention to the fact that they had been unfaithful to God. Names are important. In the New Testament we discover Jesus changing Simon’s name to Peter (Rock) because he was the rock upon which Jesus would found his church. And still later Saul, the persecutor of the early Christians, becomes Paul, the Apostle to the Gentiles. These are but a sampling, but a person’s name is very important in the biblical narrative.

Especially important is God’s name. Remember Moses’ encounter with God in Exodus 3 when Moses said to God, “Suppose I go to the Israelites and say to them, ‘The God of your fathers has sent me to you,’ and they ask me, ‘What is his name?’ Then what shall I tell them?” God said to Moses, “I am who I am. This is what you are to say to the Israelites: ‘I AM has sent me to you.’” (13-14)

We sometimes expand this name which contained only consonants to Yahweh. The word Jehovah is a derivative of that name. Sometimes God is referred to as “Elohim” and occasionally by other names in Scripture. Jewish tradition holds that the name of God is so holy that it may not be uttered. The only time it might be uttered was once a year by the High Priest when he entered the Holy of Holies. Even today, rather than using God’s name, Orthodox Jews refer to only Hashem (meaning “The Name”). One of the Ten Commandments is, of course, that the name of the Lord is not to be taken in vain (Ex. 20:7; Deut. 5:11).

To bring this into modern times, there was a news story recently from the Associated Press that a leading Orthodox rabbi has assured his followers that the word “God” may be erased from a computer screen or disk, because the pixels do not constitute real letters. The rabbi published his ruling in a computer magazine aimed at Orthodox Jews. He was responding to a question from a reader who was anxious about whether the ban on erasing the variations on the word God applied to computers.

The rabbi ruled that the letters may be erased. “The letters on a computer screen are an assemblage of pixels, dots of light, what have you,” the rabbi’s assistant explained. “Even when you save it to disk, it’s not like you’re throwing anything more than a sequence of ones and zeroes.”

This was an important ruling because, according to Jewish law, printed matter with the word “Elohim” in Hebrew, and its manifestations in any other language--must be stored, or ritually buried. If you want a secular equivalent, think of the way a patriotic American disposes of a flag.

The name of God is holy. Remember how Jesus, in the Lord’s Prayer, taught us to pray, “Hallowed be thy name.” (Luke 11:2). We play too loosely with God’s name in our modern world. It is a sign of how far we have fallen from what God desires us to be.

Names are important in the New Testament as well as the Old. And no name is more important than the name Mary and Joseph gave their newborn son; “You are to give him the name Jesus, because he will save his people from their sins . . .”

The name Jesus literally means “salvation,” a theme that is found throughout the New Testament. There is power in the name Jesus. The writer of the Gospel of John put it this way:

“But as many as received him, to them gave he power to become the sons of God, even to them that believe on his name.” And Paul in Romans 10:13 gives this testimony:

“For whosoever shall call upon the name of the Lord shall be saved!” In Matthew 18:20 we read,

“Wherever two or more are gathered in my name . . .” We are gathered here today in his name. In John 14:13‑14 we read,

“And I will do whatever you ask in my name, so that the Son may bring glory to the Father. You may ask me for anything in my name, and I will do it.” We offer our prayers in Jesus’ name. Time will not allow me to list all the ways Jesus’ name is used in Scripture. The book of Acts makes frequent mention of worship, service, and suffering in the name of Jesus Christ (Acts 4:18; 5:28, 41; 10:43; 19:17). And, of course, in Philippians 2:10‑11it is at the name of Jesus that “every knee will one day bow and every tongue confess that Jesus Christ is Lord.”

What’s in a name? More than 30 years ago, African-American bishop Woodie White found himself in a situation he never imagined. A man put a revolver to his head. In that moment White says he was gripped by fear. And then without even thinking, Bishop White uttered these words aloud, not in panic but slowly, distinctly, “Jesus, Jesus, have mercy.” And in an instant, panic left him. There was no longer fear, only a calm and peace. The fear had been transferred to the man holding the revolver. (7) Bishop White lived to tell his story. He will tell you there is power in the name of Jesus.

Of course, you and I are not likely to experience that power until we make Christ’s name our own. He was called Jesus the Christ. Christmas is the celebration of Jesus the Christ. Those who are followers of Jesus are, of course, called Christians. Do you bear his name? If someone asked you if you are one of his followers, how would you answer? It makes a difference how you regard His name.

The Reverend Sue Reid tells of a priest she knows who had an extraordinary experience. It was just before Easter. The priest’s duties took him to an area which required a ferry ride home. This particular night he was returning home on the ten o’clock ferry. As the boat prepared to dock he was out on deck looking back toward the water at the beautiful moon. The other passengers were already headed for their cars or getting ready to disembark at the other end. One of the ferryboat workers, an African-American man, was working nearby.

The priest said aloud, “What a beautiful night.”

The ferry worker said, “Yes, but it’s been a tough day. I’m glad it’s over.”

“Why, what happened?” asked the priest.

“Well,” said the worker, “today a man who was drunk got on board loud and abusive. I sat down with him to try to calm him down a little bit. Then he started calling me names, all the things that hit me right in the gut and one in particular. I wanted to get away from him. But then I looked around at all these other people, including children, and I realized that if I left he’d just go after them. So I stayed and I took his abuse and nobody else had to deal with him.”

After a time of silence the priest said, “You know this is Holy Week for Christians. We think of Jesus as taking on all the garbage of the world as he hung on the Cross.” The ferry worker just shrugged.

The priest said, “By the way. What’s your name?”

“Emanuel,” the ferry worker said. “Emanuel’s my name.” (8)

Notice how this passage from the Christmas story ends, “ . . . you are to give him the name Jesus, because he will save his people from their sins . . . and they will call him ‘Immanuel’--which means, ‘God with us.’”

Would it be all right if I renamed you Emmanuel? Would you be willing to take the garbage of the world upon yourself? That’s part of what it means to follow the one whose birth we celebrate this Christmas season. Jesus didn’t just change the world. He came to save the world. And he is doing his saving work through people like you and me. “ . . . you are to give him the name Jesus, because he will save his people from their sins . . . and they will call him ‘Immanuel’--which means, ‘God with us.’”


1. Preaching, Jan‑Feb, 1995, p. 26. Mark Trotter, http://www.fumcsd.org/sermons/sr122798.html.

2. Rita McGuffey, Reader’s Digest, “Life In These United States.”

3. Romeo and Juliet, 1594.

4. The Week, August 26, 2005.

5. Broadman Comments.

6. “Ads to auction baby’s name pulled,” The Associated Press, Tampa, FL.Knoxville News-Sentinel July 10, 2002, p. A4.

7. Day 1, 2002. http://www.day1.net/index.php5?view=transcripts&tid=103.

8. www.saintmarks.org/Sermons%20Etc/2006/Reid041406.pdf.

Dynamic Preaching, Fourth Quarter Sermons 2007, by King Duncan