One of the most popular college religion texts, Phil Zuckermann's Invitation to the Sociology of Religion (2003) says that the truth claims of religion are "mind-boggling, implausible,"fantastical," "manifestly unbelievable."

I say: Now you're talking, Dr. Zuckermann. For the very category of "impossible" is God's category. The impossible is the very definition of God. So if you tell me, the truth claims of Jesus are "impossible," I say...Hallelujah! It's only when you cross the border from the possible to the impossible that you're in God's territory. Faith does NOT stand to reason.

Or to quote Adidas, who stole one of our lines like the t-shirt company "No Fear" stole another one (and owes Christianity massive royalty payments): "Impossible is Nothing."

You tell me the incarnation is "impossible."

I say: Impossible is nothing. For "impossible" is the canon of faith, not the category of logic. It's the "madness of the impossible."