Mark 1:14-20 · The Calling of the First Disciples
The Best Advertising of All
Mark 1:14-20
Sermon
by Daniel G. Mueller
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One of the biggest industries in the United States today is the production of advertising. Billboards, signs on benches, magazines, newspapers, placards on the sides of buses, messages on the insides of match books, "junk" mail, computer phone calls, radio and, of course, television, all seek to commercial-ize us, to sell us something. Commercials make a host of promises. We’re told that if we just use what they sell, people will notice us; we’ll be healthier, happier, sexier; smell better; look better; feel better; get just about everything we want. I’d hate to add up the amount of time each day that is ruined by commercials. Kids, especially, are fascinated with them and affected by them (most of the time affected badly).

As much advertising as takes place, however, everyone knows that the best form of advertising ever invented and the one that is still most successful is word-of-mouth - people telling other people. About forty years ago there used to be an automobile named the Packard. Packard was the last car manufacturer to get into advertising, It didn’t happen until old man Packard died, because whenever he was approached to buy some advertising for his cars he always said, "Don’t need any; just ask the man who owns one." After his death, "Ask the man who owns one" became the Packard slogan.

Our Lord Jesus Christ is also known through word-of-mouth advertising. That’s how the word about him gets out. Only the Shepherds at the first Christmas heard the good news from angels. Only the Wise Men were led by a Star. Just a comparative few were touched by miracles. Almost everybody came to know Jesus Christ, and is still coming to know him, through word-of-mouth advertising, one person telling another.

The Ethiopian eunuch of Candace is a good example. He was riding home from Jerusalem one day. As he rode along, he was reading the scriptures, but he couldn’t understand what he was reading. God sent Philip to him and Philip spoke to him, telling him all the good news of Jesus. The eunuch believed, was baptized, and saved. It happened through word-of-mouth advertising.

In the case of our Lord Jesus we don’t call it advertising. There are other names we use: preaching, witnessing, sharing, testifying, evangelizing. Basically, however, all it is is word-of-mouth advertising, one person telling another. Remember how you came to know Jesus: Somebody told you about him. Maybe it was your mom or your dad, when you were just a child. Maybe it was a friend. Maybe there was more than one person. Somehow, someone told you about the Lord, just as I am doing now, and through that good word, God brought you to faith.

Our Gospel lesson reminds us that John the Baptizer was one of the first to get the word out about Jesus. He appeared in the wilderness, preaching, preparing the way of the Lord, calling people to repent for the Kingdom of God was at hand. John dressed so conspicuously in a coat of camel’s hair and ate such weird food - locusts and wild honey - that he was a visual aid all by himself. But the people came, and they listened, and many believed when he pointed at Jesus and announced, "Behold the Lamb of God that takes away the sins of the world."

After John was arrested, our Lord Jesus himself took up the task of getting the word out. He came, preaching the Gospel of God, Mark tells us, and saying, "The time is fulfilled and the Kingdom of God is at hand; repent and believe in the Gospel." The ministry of our Lord Jesus, our Savior, included not only miracles, not just his death and Resurrection, but also his preaching. Matthew even records one of his sermons for us: the Sermon on the Mount.

Sharing the good news of the Kingdom of God, I believe, is what Jesus wanted most of all to do. One time, when his disciples tried to get him to settle down in one place, Jesus said, "Let us go on to the next towns, that I may preach there also,; for that is why I came out. and he went throughout all Galilee, preaching ..." telling the good news (Mark 1:38-39).

Some of the people who heard that good news were the disciples. They not only heard what Jesus had to say to them, but were called by Jesus to go and tell that good news to others also. Jesus called them to be "fishers of men," to get the word out about the Savior. Their testimony would be the "bait" by which people would be drawn to Jesus and get hooked on him, believe in him. "You shall be my witnesses," Jesus said to them (Acts 1:8). What you hear from me proclaim to everyone around you, Jesus told them. Saint Luke tells us they never stopped telling the good news of Christ our Savior (Acts 5:42).

Not only the disciples were called to give word-of-mouth advertising about Jesus, but all who believed in him and followed him were called to do so. One such witness was a man out of whom Jesus cast a mob of demons. The Lord was in the country of the Gerasenes. In the area lived a crazy man, a man filled with demons. He lived in the cemetery, ran around naked, was extremely violent, and no one was able to control him. He regularly broke free from chains and any other attempts to bind him. Only from Satan he could not break free. Jesus set him free from his possession, casting the demons out from him. The Savior gave him life such as everybody else had - and eternal life to boot. Out of gratitude so great the man wanted to give his life to Jesus, he begged the Lord for permission to be with him, to go with him. But Jesus told him, "Go home to your friends, and tell them how much the Lord has done for you and how he has had mercy on you" (Mark 5:19). Go tell them, Jesus said.

Through the words of his people, Jesus is revealed; he is manifested to others. It happens through your words and mine, too. Through our words God comes to people and brings them to faith. All we do is tell the good news. God does everything else, but he does it through us, our word-of-mouth advertising.

Word-of-mouth advertising isn’t very flashy. A full-scale Dr. Pepper musical is much more impressive. But word-of-mouth works better. Talking about Jesus doesn’t seem very impressive either. Miracles, stars, and angels get much more attention. Still God uses word-of-mouth, one person telling another, telling the same thing Jesus told: "The Kingdom of God is at hand, repent and believe in the Gospel."

It is apparent that we fail to appreciate the value and the power of the spoken word about Jesus. We’re a lot like most of the people who listened to Jesus preach. They didn’t care about words; they didn’t want to listen; all they wanted were signs, miracles, flashy attention-getters. Jesus condemned them, saying, "Unless you see signs and wonders you will not believe." "An evil and adulterous generation seeks for a sign" (John 4:48; Matthew 12:39). The words Jesus spoke said as much about him as any sign ever could.

In the spoken word about Jesus, no matter which believer in Jesus speaks it, is power - tremendous power. Saint Paul wrote "that it pleased God through the folly of what we preach to save all those who believe" (1 Corinthians 1:21-23). God chose, in his wisdom, to bring the good news of salvation to people through something that appears to be foolish and insignificant. It comes through talking about Jesus.

Jesus lived, died, and rose again to pay for all our sins and to make us one with God. That’s the good news. It becomes our good news when someone tells us about it, we hear it and believe. It becomes someone else’s good news when we tell them about it, they hear and believe. "Faith comes from what is heard," Paul wrote, when what is heard is the good news of Jesus Christ (Romans 10:17). God reveals himself and makes himself known through what we say. What an honor and a privilege!

Because people generally do not do enough word-of-mouth advertising about anything, it has become the thing to do in our time to pay people to talk about a product. It ought not to be that way about Jesus. We have all been called to tell the good news.

Don’t say, "It’s only words," because it is far more than that. The words count. If you ever have the misfortune of being arrested, you will know just how much your words count when the arresting officer says, in effect, "Be careful what you say because your words can and will be held against you in a court of law." Words have a great deal of power, especially when they are words telling about Jesus. Then, in the words there is the power of God to save all who believe, for in the words God reveals himself to us.

In Jesus’ name. Amen

CSS Publishing Co., Inc., Just Follow The Signs, by Daniel G. Mueller