One of the biggest industries in the United States today is the production of advertising. Billboards, signs on benches, magazines, newspapers, placards on the sides of buses, messages on the insides of match books, "junk" mail, computer phone calls, radio and, of course, television, all seek to commercial-ize us, to sell us something. Commercials make a host of promises. We’re told that if we just use what they sell, people will notice us; we’ll be healthier, happier, sexier; smell better; look better; feel better; get just about everything we want. I’d hate to add up the amount of time each day that is ruined by commercials. Kids, especially, are fascinated with them and affected by them (most of the time affected badly).

As much advertising as takes place, however, everyone knows that …