I want to turn to the world of business for some of our inspiration today. Someone has described their company like this: It is a beautiful summer day in corporate America. The sales people aren't back from lunch yet. The programmers are playing computer games. The executives are on the golf links. The secretaries are scheduling their weekends. And the Human Resources people are in another all day meeting, asking each other, "What is our Mission?" (1) Obviously such a description does not apply to most successful companies.One of America's most respected companies is Johnson & Johnson. Many of us grew up on their baby lotion and their Band-Aids. Johnson & Johnson's credo, formulated four decades ago by President Robert Wood Johnson, lists its corporate priorities. I thought we might profit by knowing what a major corporation prizes:
Service to its customers comes first; service to its employees and management, second; service to the community comes third; service to its stockholders comes last. (2)
I wonder how the list would look if a business consultant came in and looked at our church. Would it be said that we put our customers first and our stockholders last or would that consultant determine that we put our stockholders first and our customers last? Jesus said, "If anyone wants to be first, he must be the very last, and the servant of all." Let me rephrase what he said in the light of today's discussion. "If anyone would prosper in today's economy, he or she must be driven to serve."
JESUS INVENTED SERVICE. Johnson & Johnson didn't invent service. Walmart didn't invent service. Jesus invented service. His life was totally devoted to serving those he had been sent to seek and to save. Corporations ought to be studying us to learn about service. We're the body of Christ. Service is our whole reason for being. Who are we to serve? Who is OUR customer? Good question.
WE'RE HERE, FIRST OF ALL, TO SERVE CHILDREN. Surprised? Then read our text for the day. Jesus took a little child and had him stand among them. Taking the child in his arms, he said to them, "Whoever welcomes one of these little children in my name welcomes me . . ." How are we doing serving our children?
Now children are a challenge, I will admit. Paul Cox, then five years of age, wondered about his pastor's theology one Sunday morning. He was seated near the front with his parents, Carolyn and Byron. The pastor was "preaching away," as they sometimes say, exhorting people to a deeper understanding of God and to a stronger commitment to Him and to His church. In an attempt to sound profound, the pastor paused, leaned forward over the pulpit, and raised a rhetorical question: "And God ” who is God?" In the hush of that moment Paul looked up at Byron and asked loudly enough to be heard by half the congregation, "GREAT DAY, DAD, DOESN'T HE KNOW? (3)
Four-year-old daughter, Meagan, had been asking a lot of questions about death lately. During a recent trip to Dallas, her Dad promised her a roadside stop at McDonalds. Although they frequent the golden arches about once a week, it is always a thrill to her. As they began their much anticipated lunch. Meagan asked one of her profound questions. "When you die does Jesus take you to McDonalds?" (4) Good question. Children are a challenge.
How are we doing, our business consultant might ask, in serving children? Do we have plenty of pleasant, dedicated teachers? Are their classrooms bright and attractive? Do we have a first-rate music program for them? Are we providing them with adequate opportunities to learn what it means to be part of this church as well as to learn about the love of God? Are we giving them memories of having fun in church so that they have pleasant associations with the thought of being part of the family of God.
Chuck Swindoll tells about going into a gift a shop one Christmas. The place was elegant. Lovely pieces of crystal, exquisite glass statuettes, and a wide assortment of imported china were beautifully displayed on freshly dusted glass shelves. It was one of those impeccable shops where you feel like holding your breath as you glide from aisle to aisle. Your greatest fear is to disturb the delicate balance or inadvertently bump the corner of a shelf holding several expensive patterns. Several small signs throughout the shop trumpeted messages like "Fragile!" and "Please Ask for Assistance" and even "Do Not Touch." And there were much larger signs that read "PLEASE TAKE CHILDREN BY THE HAND." The dear woman who ran the place was nervous as a witch in church, says Swindoll. She seemed more concerned about PROTECTING HER STUFF than she was about SELLING it. Every child who entered ” even though firmly in the grip of the mother ” got a glare from Irritable Irene that would have stopped a clock. (5)
My guess is there are churches that make children feel just about that uncomfortable. And that is sad. A church that does not serve its children will not long be in business. Even more important, children who are not made to feel important in church will seek that recognition and acceptance somewhere else.
Several years ago, on the eve of his execution for a well publicized crime, a doomed criminal was interviewed by a newsp aper reporter. One of the things he said evoked genuine sympathy: "If in my childhood I had been paid one percent of the attention I am now getting," he said, "I wouldn't be going to the chair." Children. Those are our first customers. But Christ has other customers equally as important. WE ARE ALSO HERE TO SERVE PEOPLE WHO ARE IN NEED. Those are our customers, too ” anyone who is in need. Jesus said, "I was hungry and you gave me food, I was thirsty and you gave me drink, I was a stranger and you welcomed me . . ." (Mt. 25:35)
Now, you and I probably do not know many starving or thirsting people. They are around, but we are not likely to encounter them. We know there are people desperate for food and water in other parts of the world and through our mission programs we try to minister to their needs. But there are strangers all around us, aren't there? There are people all around who feel unloved. "All of the lonely people," asked the song Eleanor Rigby, "Where do they all come from?"
Based on a landmark study of loneliness, sociologist Robert Weiss estimates that a quarter of the American population feels extremely lonely at some time during any given month. It is a condition that effects people of all ages, including young children, but researchers agree that loneliness soars during the teenage years and reaches its highest peak in people between ages eighteen and twenty-five. Although it is seen in all cultures, loneliness occurs most often in societies, like ours, that emphasize individualism. Lonely people appear in all vocational groups, but there is evidence that highly ambitious, "fast-track," upwardly mobile people (including the much discussed yuppies and baby boomers) have an especially high incidence of loneliness. The same is true among leaders who often feel alone at the top, workaholics consumed by activities that interfere with personal intimacy, and counselors who spend their lives giving to others but failing to build closeness in their own lives. If you think this is a lay phenomenon, you are wrong. One study found that pastors and their spouses experience significantly more loneliness (as well as burn-out and diminished marital adjustment) than a comparable group of Christian lay people. (6) Loneliness is pandemic in our society. The divorce culture has added to the numbers of the lonely. If we could simply reach out to all the lonely people in the area around this church and give them the love of Jesus Christ and the love of the church family, we would have a church that is bulging at the seams. Are we welcoming strangers? Jesus says that we are to serve children and Jesus says we are to serve the "least of these" ” anyone who is in need.
BUT JESUS SAYS WE HAVE ANOTHER SET OF CUSTOMERS. JESUS CALLED THEM SIMPLY "THOSE WHO ARE LOST." Jesus says in that much beloved parable of the ninety-and-nine in Luke's Gospel, "There will be more joy in heaven over one sinner who repents than over ninety-nine righteous persons who need no repentance." (15:7) Just as we are surrounded by strangers, we are also surrounded by lost people ” and we may not even be aware of it.
In 1992 a Los Angeles county parking control officer came upon a brown El Dorado Cadillac illegally parked next to the curb on street-sweeping day. The officer dutifully wrote out a ticket. Ignoring the man seated at the driver's wheel, the officer reached inside the open car window and placed the $30 citation on the dashboard.
The driver of the car made no excuses. No argument ensued ” and with good reason. The driver of the car had been shot in the head ten to twelve hours before but was sitting up, stiff as a board, slumped slightly forward, with blood on his face. He was dead. The officer, preoccupied with ticket-writing, was unaware of anything out of the ordinary. He got back in his car and drove away. (7)
My guess is that happens to us. We see people whom Paul called "dead in their sins" and we are not even aware of it. That is to say, we see people whose lives are empty, who do not know that God loves them, who are wandering around with no meaning to their lives ” they are lost in every sense of the word ” and we fail to see that they are our customers. They are the ones for whom the Gospel is intended. But we are live-and-let-live individuals. We would rather let people go to hell ” both literally and figuratively ” than get out of our comfort zone and share with them the love of Jesus.
There was a story in THE SATURDAY EVENING POST about a twenty-eight- year-old Australian man named Mark Marcelis. Mark was a typical sun-loving Aussie. Like his friends, he loved the beach and spent most of his teenage years on or around the water. Young, dynamic, and healthy, Mark paid no attention to the slowly changing mole on his lower back ” until it was too late. The mole was a cancerous melanoma. In the early stages, melanoma, the most serious form of skin cancer, is completely curable. Mark had waited too long. The cancer had penetrated deeply within his skin and had begun its slow spread into the bloodstream and vital organs. Mark was given two years to live.
Unlike some who withdraw from life when faced with such a grim prognosis. Mark vowed that he would devote his limited time to educating others about the dangers of sun exposure. Pacing up and down beaches at midafternoon, Mark shared his story with beach dwellers. He talked to fathers and mothers about the need to check moles on themselves and their children, to lily-white Australian teens about the hazards of tanning and the benefits of sunscreens, and to all on the importance of self-examination and the changes to look for in moles.
Australia's "60 Minutes" profiled Mark's courageous campaign in 1988. The producers introduced the segment by stating that too much sun on sensitive skin had turned Australia's beautiful sandy shores into "...beaches every bit as dangerous as a war zone." Mark's moving story stunned the nation, motivating thousands to visit their dermatologists to check out suspicious moles. The Australian College of Dermatologists estimated that the 20-minute-long segment on Mark Marcelis stimulated more awareness of melanoma than all of their public efforts combined, saving hundreds of lives through. When asked what he thought it was going to take to make Australians wake up to the dangers of sun exposure, Mark prophetically said: "Certainly, I hope it's not my dying, but then...." Four months after the story aired, Mark Marcelis died. (8)
Mark Marcelis was an evangelist extraordinaire. He was passionate that others would not suffer as he had suffered. He was out there seeking the lost ” people who did not know what he knew. Christ does not expect us to comb the beaches as Mark did telling people that God loves them, though there are young Christians who do that every summer. Most of us have not been called to be that kind of evangelist. But we are called to live out the love of Christ in our families, in the workplace and in our community and never to be apologetic about the difference Christ makes in our lives.
So, our question for the day is, how well are we serving our customers? In the business world, the companies that do the best job of serving their customers are the companies that are prospering. I have this feeling that if we, the body of Christ, served like our Master served, we would have to drive people away from our doors. If we are having less and less influence in the world, it is because we have forgotten our core values. We are here not to serve ourselves, the stockholders, but to serve the customer: little children, those who are in need, those who are lost. "If anyone would be first," said Jesus, "let him be last of all, and servant of all."
1. THE JOKESMITH.
2. Charles Handy, THE AGE OF PARADOX (Boston: Harvard Business School Press, 1995), p. 171.
3. Bruce Melver, JUST AS LONG AS I'M RIDING UP FRONT (Dallas: Word Pub., 1995), pp. 80-81.
4. IN OTHER WORDS . . . , Mar/Apr 1993, p. 7.
5. Charles R.Swindoll, THE BRIDE (Grand Rapids, MI: Zondervan Publishing House, 1994), pp. 35-36.
6. Gary R. Collins, CHRISTIAN COUNSELING, (Dallas, Texas: Word Publishing, 1988).
7. Greg Asimakoupoulos, Concord, California in LEADERSHIP/'93, Winter Quarter 1993.
8. Patrick Perry, "Safe Under the Sun," Sept./Oct. 1996, p. 42.