Years ago, when the Betty Crocker Company first began selling their cake mixes, they offered a product which only needed water. All you had to do was add water to the mix which came in the box, and you would get a perfect, delicious cake every time.
It bombed. No one bought it and the company couldn't understand why, so they commissioned a study which brought back a surprising answer. It seemed that people weren't buying the cake mix because it was too easy. They didn't want to be totally excluded from the work of preparing a cake; they wanted to feel that they were contributing something to it. So, Betty Crocker changed the formula and required the customer to add an egg in addition to water. Immediately, the new cake mix was a huge success. Unfortunately, many people make the same mistake when it comes to "packaging" or presenting the Christian religion. They try to make the call of Jesus Christ as easy as possible because they're afraid people won't "buy it" if it seems too hard.
Jesus said, unless a grain of wheat falls to the ground and dies, it remains only a single seed. But if it dies it bears much fruit. Jesus then explained what he meant. He said, "The man who loves his life will lose it, while the man who hates his life in this world will keep it." It's true in life isn't it? If we are going to get anything out of it we have to invest ourselves in it. Do you remember the second to last album by the Beatles? It was called "Abbey Road" and for my money it was their best. The last song is a little musical reprise called "The End." It's the last lyrical statement the Beatles make on the album. And it went, "And in the end the love you take is equal to the love you make."
The truth of this is written in creation. It is evident for everyone to see. It even is found in something as small as grain of wheat, a seed. Jesus said,
- First, when a grain of wheat falls it dies.
- Second, when a grain of wheat falls it bears much fruit.
- Finally, Christ is the grain of wheat that dies and bears much fruit.