Luke 6:17-26 · Blessings and Woes
The Naked Christian
Luke 6:17-26
Sermon
by Leonard Sweet
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Advertisers know that in marketing any product the right packaging is crucial. No matter what you are trying to sell soap or semi-conductors the image projected by the packaging is the first experience of the product for the potential consumer. So it had better be a great experience.

One of the trendiest marketing ploys is intentionally dressing down the product. Lining my shower is a whole row of shampoos and bath gels that are encased in what look like the glassware from a nineteenth-century chemist's shop (Molton Brown, Penhaligon, etc.). Primitive labels, ground glass stoppers, square-shouldered bottles, all house a twenty-first century selection of soaps and shampoos, colognes and conditioners. By looking so old, these products have made themselves look brand new.

One of the most su…

ChristianGlobe Networks, Collected Sermons, by Leonard Sweet