... we are addressing a generation accustomed to acting primarily on visual stimuli ... In our modern age the preacher must therefore translate the biblical message into one that awakens all the senses, into words that cause a congregation also to see and feel and smell and taste. Otherwise the people listening may never hear the words in which the gospel is framed.15

-- Elizabeth Achtemeier

The printed word communicates by a line of thought. Television communicates by images. Clearly we must use language rich with visual imagery. Furthermore, today we understand that effective communication must involve the whole person, not just the intellect, but also the emotions and the will. We want not only to explain, but to move, to inspire and to motivate. That can be done only with vivid and c…