A model from the world of real estate becomes instructive at this point. A firm in Salem, Oregon, assigns 500 families to each agent. Agents are expected to contact each assigned family once per month for a year. The contact may be personal, a telephone call, or a letter. Research indicates that it takes at least six contacts for people to remember who the agent is and the firm represented. During...
Joe Aldrich
Man spends his life doing things he detests to make money he doesn't want, to buy things he doesn't need, to impress people he doesn't like.
