A model from the world of real estate becomes instructive at this point. A firm in Salem, Oregon, assigns 500 families to each agent. Agents are expected to contact each assigned family once per month for a year. The contact may be personal, a telephone call, or a letter. Research indicates that it takes at least six contacts for people to remember who the agent is and the firm represented. During this time of "building relationships," agents are encouraged not to go in the house (good psychology, everyone else is trying to get their foot in the door). Furthermore, they are encouraged not to ask for a listing during this "get acquainted" time. Obviously, there would be exceptions to these restrictions, b…