Does your church have a mission statement? There are very few now that don't. Remind your congregation what it is. Can they recite it by heart?

Does your church have an image statement? There are very few now that do. But in an image culture, it's more important to have an image statement than a mission statement.

The city of Chicago came up with an image statement for itself in 1999 and it brought into the city hundreds of millions of dollars. The image that best captured their history and heritage was the "Cow." Since Borden's seemed to abandon Bessie the Cow, Chicago decided to embrace her and use her to highlight the city's pride of ancestry, both as a slaughterhouse city and as a city that prides itself in its art and architecture. So they commissioned 300 artists to design unique c…