An unusual piece of mail arrived at the office the other day. Inside the envelope was a colorful brochure, a response card, and a prepaid business reply envelope. A computer-generated cover letter was addressed to First Presbyterian Church.

"Dear First," it began, "have you ever found yourself in deep spiritual need? Are you hungry for meaning in your life? Would you like to free yourself from earthly constrictions and reach for the light of perfect bliss? If so, Mr. Church, then you and the whole Church family can try a new audiocassette program titled The Higher Being. It is yours to audition free for the next thirty days. If these tapes convince you that you can find perfect fulfillment, you can keep them for only $39.95, $20.00 off the regular price. If you don't find Infinite Peace t…