Effective Communication and Persuasion

• People are more likely to change their opinions if you state your beliefs than if you let the audience draw their own conclusions.
• Pleasant forms of distraction can increase the effectiveness of a persuasive appeal.
• Information, by itself, almost never produces permanent changes. In time, the effects of oratory and persuasive communication wear off.
• People are more likely to change when the message is repeated more than once, and when the desired conclusion is presented at the beginning or at the end of the …