In the window of a restaurant in a small West Texas town there was a sign that read: "Wanted: man to wash dishes and two waitresses." Now, the longer the men of that town thought about that sign, the more they thought, "That just might be an interesting job! The advancement opportunities might be limited, and the pay is probably not much, but..."

Then there was an ad in a local newspaper that read: "Bargain Basement Sale on shirts for men with flaws." The department store that ran the ad couldn’t understand why the ad didn’t get much response. Okay, we men know that there’s a slight possibility that we might have a small flaw here or there, but can you blame us for being a bit reluctant to openly admit it like that?

The people who composed the sign and the people who composed the ad thou…