Long ago Hosea gave some advice: "Take with you words and turn to the Lord." Today we take some tragically misplaced words such as "character," "honor," and "integrity," as well as their post-modern reincarnations as the "right thing," the "right stuff," and the "right one," and once again turn to the Lord.

At the time of this writing probably the hottest new media blitz is the stylish and witty Diet Pepsi commercials. With the aid of jazz great Ray Charles, these musical ditties proclaim, "You got the Right One baby, Uh-huh!"

It is an ingenious advertising idea that verges on the subliminal: Take one of the most common phrases used in the English language and design a marketing campaign around it so that whenever anyone says "Uh-huh" they will think either consciously or subconsciously …