Many churches have been designed in response to consumer surveys. In several Midwestern suburban areas the surveys have had similar results. People want the church to provide a good community center with an excellent gym and Nautilus-caliber training equipment; they want quality affordable day care and after school care for children; they want a variety of self-help and support groups; and they want sermons dealing with timely issues like money management and enhancing self-esteem. What they do not want are worship services where they are asked to participate or sing hymns; and they do not want sermons dealing with topics like sin, personal ethics, world hunger, or self-sacrifice. In response to such trends, a few years ago one of the larger churches in Evansville discontinued serving communion or baptizing people during regular worship services. They discovered that people didn't want religious rituals that talk about the new birth or the body and blood of Christ; they wanted a fellowship that will basically affirm who they are as good and worthwhile individuals and encourage them to maximize their potential. Maybe it's good for the planners to ask what people want out of a church, but it might not hurt also to ask what God wants out of the church.
There is the control issue again. Does God have any control over the church, or is the church simply an institution designed to meet the articulated desires of its members? The woman at the well felt comfortable turning Jesus down. Sometimes we do too.