The most famous journalist saying of all time is arguably “if it bleeds, it leads.”

Rolling Stone magazine decided to take that adage literally. The 18 August 2010 cover of Rolling Stone magazine featured a bloody mess and it was a huge hit, creating a big stir, selling lots of copies. Wearing nothing but dripping, smeared, puddling blood, the three young stars of "True Blood" posed in way meant to sell magazines rather than report on the series. "True Blood" is an American television drama series. It premiered on HBO exactly two years ago, on September 7, 2008.  (please be careful: you must see this magazine cover before mentioning it in the pulpit. Only you know the sensitivities of your people, and while your people will see this magazine cover at the newsstand, they may not want to …