It's tremendous to be learning that no matter how big you see things or how simple you keep them you'll never reach the ultimate. No man has ever seen things as big as they could have been or kept them as simple as they might be. Sometimes we do well in one area at the expense of the other — like the little boy on the corner with his flop-eared pup.

A salesman passed the corner each day, and after a week he began to pity the boy who was striving to sell his puppy. The salesman knew the boy didn't "See It Big." He stopped and said, "Son, do you really want to sell this dog?"

The boy replied, "I certainly do. "

"Well you're never going to sell him until you learn to See It Big. What I mean is, take this dog home, clean him up, doll him up, raise your price, make people think they're getting something big, and you'll sell him."

That noon the salesman came by and there was the boy with a puppy that was groomed, perfumed, and all dolled up. Alongside a big sign: TREEMENNDOUS Puppy For Sale—$5,000.

The salesman gulped and realized he had forgotten to tell the boy about Keeping It Simple. That evening he stopped by to tell the boy the other half of the formula, only to discover that the boy was gone, the puppy was gone and the sign lay there with "SOLD" written across it in big letters.

The salesman couldn't believe it. This kid couldn’t have sold the dog for $5,000. His curiosity got the best of him and he rang the boy's doorbell. The boy came to the door and the salesman blurted, "Son, you didn't really sell that dog for $5,000 now, did you?"

The boy replied, "Yes, sir, I did and I want to thank you for all your help."

The salesman said, "How in the world did you do it?"