If you've ever had the need to enter one of those mega-mart toy stores, you've seen it: The PINK aisle. It's that Day-Glo, cotton-candy, Pepto-Bismol color that sets the Barbie aisle apart from everything else in the store (everything else on earth, actually!).

Even if you never have to walk down that aisle you can't really avoid it - its oozing pinkish aura pollutes the light at either end of the aisle, and the ceiling above it fluoresces with a pink haze that can be seen clear down where the bicycles and video games hang out.

For all those little girls who love Barbie, the pink aisle is heaven. For everyone else, the pink aisle is the worst place you can imagine.

That color pink divides shoppers in a way no fence ever could.

Increasingly, color seems to be dividing the rest of our lives, …