In 1948 two brothers, by the names of Richard and Maurice McDonald, converted their barbeque drive-in with carhops, into the world's first McDonald's limited-menu self-service drive-in in San Bernardino, California. One restaurant serving one community.
In 1954 a man by the name of Ray Kroc mortgaged his home and invested his entire life's savings to become the exclusive distributor of a five-spindled milkshake maker called the Multimixer. He heard about this McDonald's hamburger stand in California that was running eight Multimixers at one time. So he packed up his car and headed west.
Ray Kroc said he had never seen so many people served so quickly in all of his life. He walked into the restaurant, met these two brothers and offered them one simple idea. Why don't you open up more than…