The city of Sardis had a reputation for wealth that exceeded its reality. According to an early Greek legend, King Midas washed off the cursed touch that turned everything into gold by bathing in the Pactolus River, which ran through Sardis. Sardis in its early history prospered through gold deposits discovered in the river. During the Roman era, however, Sardis became prosperous through its textile industry, its important trade routes, and its fertile plains. It had at least two temples on site, one to Augustus and the other to Artemis. In AD 17, Sardis suffered from a sudden earthquake, called the greatest disaster in local memory by Pliny the E…
Baker Publishing Group, The Baker Illustrated Bible Commentary, by Gary M. Burge