The second beast speaks with the authority of the dragon and promotes the worldwide veneration of the first beast (13:11–12). The second beast symbolizes the wealthy social elite of Asia Minor, its magistrates, city officials, and trade guilds, who not only held political office but were also priests in the imperial cult. They erected imperial temples, set up “the image” of the emperor on statues and other icons (13:15; cf. Exod. 32:1–35), and sponsored extravagant festivals. Since the success of the festivals guaranteed political favors from Rome, those who refused to participate in the imperial cult (like the churches of Smyrna, Pergamum, and Philadelphia; 2:8–17; 3:7–13) “could not buy or sell,” since they were ostracized by the trade guilds (13:17).
The “mark,” or slave brand (13:17)…