Sometimes, we pay attention to the message but we still scramble it out of our own ignorance or stubbornness:

The new preacher was on fire for the Lord, and he had made it his personal mission to reform the world, starting with the church's stodgy old deacon. Every Sunday he preached as eloquently as possible, trying to aim his spiritual arrows straight at the heart of the old deacon, and every Sunday the deacon would miss the point…