Have you ever heard of Shiny Object Syndrome? Many of us may suffer from this syndrome and we don’t even know what it is. Shiny Object Syndrome is the desire to constantly chase new trends, to try whatever new thing comes along in technology, or management techniques, or fashion or food. There’s nothing wrong with jumping on new trends. It’s good to be open to change. But you know you have Shiny Object Syndrome if you quickly lose interest in each new trend and chase after the next trend that comes along, especially if it becomes a constant distraction in your life. Business entrepreneurs can be particularly susceptible to Shiny Object Syndrome because they have a higher tolerance for risk, for trying new things in general. But most of us are susceptible to Shiny Object Syndrome because we…