Have you done time in the “pink aisle”?

If you’ve been there, you know what I mean. It’s that entire section in Target or Toys’R’Us or wherever you shop, that glows with a Pepto-Bismol-bright pink haze. The corridor you trundle your shopping cart down is awash in pinks . . .

there is Barbie and all her accessories,
there are dolls of lesser nobility and parentage,
there are fingerpaints, Frisbees, . ..

Whatever sits on those shelves, they all give off a ghastly pink glow. Stores really should provide special protective eyeshades to their shoppers before letting them venture down those dreaded “pink zones.”

The problem with the “pink aisle” isn’t really its color (although, let’s face it, YES it is!) The problem with the “pink aisle” is that somewhere along the line some marketing execu…