I doubt there is a person in this sanctuary who doesn’t know the AT&T ad which says, "Reach out and touch someone." Cincinnati Bell plays it for us all the time. It is on the television and on our car radios. We are bound to run into it at one of the commercial breaks. If we do not watch television or listen to the radio but we go to the ballgame, there it is on the big scoreboard in centerfield between the innings. In great big letters comes this great big sign, "Reach out and touch someone." The music blares through the loudspeakers of the stadium. It’s an ad that we all know and that we’ve all experienced. It’s familiar to us.

I dare say that if we would close our eyes and if we heard that jingle, each of us would come up with a different picture of what that ad means. Some of us may s…