Persistent Attention
Mark 7:31-37
Illustration
by Michael B. Brown

In Keeping Pace, Ernest Fitzgerald relayed the true story of a magazine company which several years ago purchased a new computer. Its function was to compile data and send out subscription notices to customers whose subscriptions had lapsed. One day something went wrong with the machine, and before the error was discovered (about a month later), a certain rancher in Colorado had received 9,374 notices that his subscription had expired. Someone in the magazine office posted the letter the company received from him. Inside was a check for one year's subscription along with a handwritten note saying: "I give up! Send me the magazine." He was won over by their consistent, persistent attention.

That's what still wins people over to Christ. It's the consistent witness we live before them: the kindness and gentility that are consistently evident, the willingness to listen without judging and to help without expecting something in return, the smile that's always there, the warm hug or handshake that we can count on, the friendship that doesn't blow hot and cold, the faith that is evident in good times and other times, as well. We articulate Christ's presence and power most effectively not with eloquent words but rather with a steady, faithful Christian life that others can see and believe in.

CSS Publishing Company, Be All That You Can Be, by Michael B. Brown