A lasting contribution to American life was made by a simple business woman who turned a small bakery on Long Island into America's best-known and largest baked goods company. In 1925, then nineteen-year-old Martha Schneider married her boss, William Entenmann. The two expanded their bread and rolls shop into a thriving home delivery business. When William died in 1951, Martha assumed management of the office and kept the company's books. At the time, quality baked goods came in white paper boxes tied up with red strings. Customers had to poke a small hole in the package to get a preview of what was inside. Martha Entenmann invented the see-through cake box. Suddenly all manner of baked goods from pies to doughnuts began to arrive in see-through boxes with a proud blue Entenmann banner sta…