A few years ago, a barber's supply association had a convention in Chicago. As a publicity stunt they went out to skid row and found a man living in the gutter, filthy dirty and filthy drunk. They brought him back to the convention center and cleaned him up. They shampooed and shaved him. They washed him with a new kind of soap they were trying to sell. They put cologne on him, bought him a new suit, shirt, tie and shoes - - and then they proclaimed to all the world: "This is what our barber supplies can do for you."

The next day when they looked for him again, they found him right back on skid row, lying in the gutter, filthy and drunk. (Jim Moore, “Enemies Within, April 16, 1989, St. Luke's United Methodist Church, Houston, TX)

The point is clear. It's not just enough to clean someone …