One man advertised his product in all the leading magazines using all the superlatives regarding his service, his quality and his ability.

The second businessman put advertising in second place of importance to the importance of giving genuine quality, real service and personal consideration.

Said the first businessman, "With all the advertising I pay for I can't understand why customers drive by my door to that smaller place of my competitor?"

But when customers were asked their opinion they said, "Go to Bill's, you know he will be fair and his product is always good."

The world's best advertising is still truth in action. The best test of Christian faith is love in action. The best business methods still include a good product, friendly service and personal concern. Your best advertisement of life is what your customers say about you.

All the business techniques in the world are dependent for real success on Christian principles; for man is intelligent enough to give the true.

The rich man, who built bigger barns, was still impoverished by the loss of his soul.