Marketing experts are always quick to tell start-up businesses how important it is to develop a corporate logo. "Brand identity" they call it. Think about it. One symbol can readily identity a billion dollar organization. The ultimate goal of any designer when creating a logo is to develop a mark that identifies the company but also persuade viewers to respond in a specified manner.
Logos. So what makes a good logo? Here are the five things that most marketing agencies agree makes a good logo:
- Simplicity. Is it easy to look at with minimal movable pieces?
- Brand consistency. Does it fit your company’s overall message?
- Memorability. Easy for customers to recall, which leads to repeat customers and word-of-mouth.
- Remarkability. Will it cut though the clutter of your industry and say wh…
Adapted from Lael P. Murphy: Come Survey the Wondrous Cross as a Symbol of Our History, by Brett Blair