Ivy Lee (1877–1934) was an American publicity expert and worked as a consultant for a number of businesses. One of those was for Charles Schwab, who was then president of Bethlehem Steel. Schwab was obsessed with efficiency and wanted Bethlehem Steel to become more productive. Ivy Lee was brought in.
Schwab asked: “Show me a way to get more things done.”
Lee: “Give me 15 minutes with each of your executives”
Schwab: “How much will it cost me?”
Lee: “Nothing. Unless it works. After three months, you can send me a check for whatever you feel it’s worth to you.”
Schwab agreed and during those 15 minutes with each executive, Lee laid out the following five step method:
- At the end of each working day, write down the five most important things you need to accomp…
ChristianGlobe Networks, Inc., Illustrations from ChristianGlobe, by Brett Blair