A medium-sized congregation with deep northern European roots was located in a college town. The members wanted to attract more college students to their church for weekly worship attendance and other activities. They received a few boxes of donated modern English New Testament books. The intention was to pass them out to the college students on the campus nearby. Besides placing a slip of paper in each New Testament with the church name and address on it, they also placed a coupon for a dollar or even maybe a five dollar in random copies of the New Testament. One could call this a “gimmick” to get younger people to attend church if they knew they could get cash as they redeem this certificate. In other settings such the John 6 text today, it could be viewed as free bread or manna from hea…