A prosperous, young investment banker was driving a new BMW sedan on a mountain road during a snow storm. As he veered around one sharp turn, he lost control and began sliding off the road toward a steep cliff. At the last moment he unbuckled his seat belt, flung open his door, and leaped from the car, which then plummeted to the bottom of the ravine and burst into a ball of flames. Although he had escaped with his life, the man suffered a ghastly injury. Somehow his arm had been caught near the hinge of the door as he jumped and had been torn off at the shoulder.

A passing trucker saw the accident in his rearview mirror, pulled his rig to a halt and ran back to see if he could help. When he arrived at the scene, he found the banker standing at the roadside, looking down at the BMW burning in the ravine below. Incredibly the banker was oblivious to his injury and moaned, "My BMW! My new BMW!" The trucker pointed at the banker's shoulder and said, "You've got bigger problems than that car. We've got to find your arm. Maybe the surgeons can sew it back on!"` The banker looked where his arm had been, paused a moment, and groaned, "Oh no! My Rolex! My new Rolex!"