The German theologian Helmut Thielicke told of a hungry man passing a store with a sign in the window, "We Sell Bread." He entered the store, put some money on the counter, and said, "I would like to buy some bread." The women behind the counter replied, "We don’t sell bread." "The sign in the window says that you do," the hungry man said. The woman explained, "We make signs here like the one in the window that says ‘We Sell Bread.’" But, as Thielicke concludes, a hungry man can’t eat signs.

Life sometimes fools us too. Bread isn’t always found where it seems to be. Today’s Gospel lesson picks up where we left off last week in John 6. Like the crowds looking for something else or that man looking in the wrong store, we often miss the point when God offers us enduring life in Jesus.