Shirley Polykoff describes the scene. Two women are talking quietly about another nice woman they both know, the woman in the ad who was always playing with a child in order to downplay any sexual overtones.

Then (says Polykoff), smack in the middle of the conversation of middle class morality, we place the arresting question, the bombshell: "Does she or doesn't she? Hair color so natural, only her hairdresser knows."

Polykoff was the creator of the 1950's advertising campaign, of which she says:

A seemingly non-acceptable question turned a non-acceptable commodity into the highly respected industry that hair-coloring is today. [1]

The images for this year's stewardship campaign are a flashback to the 50's…reminding us that in a day when "Everything Changes, Some Things Never Change." …