For years folks have complained about that "XMAS" abbreviation. They shout, "Keep Christ in Christmas," decrying the commercialization of the whole season as much as the use of "X." Half of the complaint is valid. No one would deny that the season has been taken over by the wizards of mass marketing in their quest to be the first-est with the most-est. Most of us remember the not too distant past when Christmas advertising began on the day after Thanksgiving. Now we get it in late September. I am told that buyers for the major re…