The other day I received a very flattering and enticing letter, offering me what was called a “highly valued” membership in a very select group. Let me share with you a part of that letter.

Dear Dr. Dunnam:

I believe you’ve earned this privilege. You’ve worked hard and have been recognized for your efforts. Now it’s time for you to carry the card that symbolizes your achievements - the Gold Card.

Only a select group of people will ever carry the Gold Card. So it instantly identifies you as someone special - one who expects an added measure of courtesy and personal attention.

The letter went on for three pages, and then it closed with this paragraph:

“The Gold Card says more about you than anything you can buy with it. It says you’re an achiever. I think it’s time you join the select g…