Intelligent Planning
Illustration
by Michael B. Brown

Intelligent planning is, of course, the key. It is never wise to answer questions people are not asking nor to offer food for which they are not hungry. About 20 miles outside a bustling southern city was a small, rural, white frame church with a new pastor fresh out of seminary. He was enthusiastic, if not altogether realistic. In short order, dreaming loftily, he convinced his church members that the city 20 miles away was growing in their direction and they should aggressively meet it. He convinced them of the urgent need to evangelize America's business and corporate community (a point at which he is no doubt correct). In any event, this young pastor talked his me…

CSS Publishing Company, IT WORKS FOR US!, by Michael B. Brown