What do you do when you need a little extra motivation? When your strength or your spirits are depleted, and you’re facing a big challenge—how do you kick up your energy a notch?

In June of 2000, a couple of video board operators for the Los Angeles Angels baseball team decided that their team needed some extra motivation. They were playing the San Francisco Giants and they were behind. So the guys on the video board threw up a video clip on the stadium’s giant video screen—a video clip from the movie “Ace Ventura: Pet Detective.” It featured a few seconds of Ace's monkey, jumping up and down and screeching and acting, well . . . like a monkey. Superimposed over the clip were the words, “Rally Monkey.” The fans went wild for the rally monkey. They cheered and shouted and acted like monkey…