When I was in elementary school, I remember when all the kids in the neighborhood got together and put on a show. We rigged up a curtain of sorts by hanging an old bedspread in a screened porch, and arranged folding chairs for the audience. Then we practiced a small play, and added in a few musical solos, for which I played the piano. (Because we couldn't move the piano closer to the play, I had to play it very loud, and even then it was barely audible.) As I remember it, it was a prodigious feat for little kids like us.
We invited all our mothers to come to our performance. (That was back in the days when housewives were not an endangered species and most mothers were home all day.) Although we did not charge admission, we went through the motions of collecting tickets and ushering our guests to their seats. Our audience was charmed by how cute that was. Then we put on our play.
We put a lot of work into our play. We had to invent everything from scratch and improvise sets and costumes from things our mothers reluctantly loaned us, and yet they didn't pay attention! They sat there and gossiped with each other, commenting on whether this kid was a natural singer or that kid was terminally shy. At the end, they retained nothing of the plot or the story of our play; they just told us how cute we were. Cute! The word stung! We wanted them to take us seriously, as if we were adults putting on a play. But they were so well acquainted with us that all they saw were cute little kids, and no play at all.
Well, that is pretty much what happened to Jesus in today's reading.