Every now and then one of the TV networks offers up one of those shows with an overview of old TV commercials. We look back and laugh at the hairstyles and clothing and laugh. Some the of the more famous and prominent ad characters are still around. Do you remember E.F Hutton commercials. They were for a stock brokerage firm.

The TV ads would show two people talking in the midst of a crowd of noisy people: at a party or a sporting event or a restaurant. The two of them would be discussing stocks. One of them would say, "My broker is E.F Hutton and E.F. Hutton says...."

When he or she said that, the room immediately became quiet. The speaker looked around and all the other people had their ears cupped, trying to listen. The point of the commercial was that the words that E.F. Hutton had t…