Motivational speaker Bill Gove tells a story about Harry, who ran a small appliance store in Phoenix, Arizona. Harry was used to price-shopping by young couples. The would ask detailed questions about features, prices, and model numbers, and one of them always took notes. Harry knew that as soon as they left the store they were going to head for one of the discount appliance dealers to make comparisons. Nevertheless, Harry would patiently answer all their questions, even though it took more than a half hour at times. But when the couple would announce that they were going to look around at some other places, Harry had a standard spiel to…