In the summer of 1990 Binney & Smith, the makers of Crayola crayons, retired eight colors from their 64 crayon box and replaced them with eight brighter, bolder colors. The colors inducted in the Crayola Hall of Fame include raw umber, maize, lemon yellow, blue gray, violet blue, green blue, orange red and orange yellow. The new shades introduced include such postmodern colors as Cerulean, Vivid Tangerine, Royal Purple, Teal Blue, Fuchsia, Jungle Green, Dandelion, and Wild Strawberry.

The reaction on the part of adults to the change was swift, sometimes tongue-in-cheek, always objecting. The "Save Raw Umber Societ…