Have you ever heard of Choglit soda or OK soda? Maybe you remember Surge, which was around for a few years and tasted a lot like Mountain Dew? No? All three of these sodas were launched by Coca-Cola and all three were complete and utter failures. In April, CEO E. Neville Isdell reminded shareholders of these failures in order to shake up Coca-Cola's "risk-adverse" culture. …
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