In the spring of 1981, the president of national hotel chain was speaking at a conference in Atlanta Georgia, and while he was there, he decided he needed a haircut. While sitting in the chair of a neighborhood barber, he struck up a conversation. "What are you doing for a vacation this summer?" The barber's face brightened, "My wife and I are taking a road trip, and we're driving to Phoenix." "Really" the hotel president asked, "and where are you going to stay while you're on this road trip?" The barber said "Well, on the way out there, we're going to stay at the cheapest hotels possible, so that when we get there we can afford to stay in something really nice." And the hotel president thought to himself, "This guy is never going to stay in my hotel, because when he's driving to Phoenix, …