There is a clich&eacute thrown around the business world that states that people should do well by doing good. This translates into a rationale for doing works of charity and for being generous to employees, customers, and communities. The reason for these good deeds is to engender good feeling and, in the long run, to make more money, in other words, to do well.

By being good to employees, costs for recruitment and training and replacement will be greatly reduced.

By being good to customers, there will be loyalty and an increased willingness to spend money in your place of business or on your brand of merchandise.

By being good to communities, there is often a reduction in taxes, greater ease in obtaining needed licenses and permits, and a general improvement in the opinion of communit…