Recently I heard about a man who had spent his life in the Air Force. One of his friends suggested that the family play the Air Force theme song at his funeral. His wife vetoed that idea. With a laugh, she said, “At your father’s funeral, we are not going to play a song that begins, ‘Off we go into the wild blue yonder!’”

Arthur Schiff died last year at the age of 66. You may not recognize the name, but I guarantee you’ve heard his voice. Arthur was a TV pitchman extraordinaire. He sold everything you can think of. He accomplished this in some 2,000 late night commercials. I know you’ve heard some of his commercials: “Buy now!” he would always say. Then he would describe his product’s amazing virtues, then he would use a phrase he coined himself, “But wait! There’s more!” Then he would gi…