There is so much noise in the world today. There are so many voices competing for our attention. If you want to be heard, you almost have to shout.

During a typical lunch hour at the University of California at Berkeley, spokesmen for a dozen different causes can be found on the plaza, trying to outshout one another. One day a lone figure sat down defiantly in the middle of the crowd and held up a sign which said, "SILENT PROTEST." Someone tapped him on the shoulder and asked, "What are you protesting?" The defiant figure held up another sign which said simply, "NOISE."

That experience reminds of a Salvation Army lassie who was informed by a policeman that a local ordinance would prevent her from ringing her bells to invite contributions. But such a crude law could not stop such an inventive woman. The next day she did a brisker business than ever as she waved one sign and then another in the air. The signs said "ding" and "dong."

There is so much noise in the world, especially in these days that lead up to Christmas - music blaring out of every store: impatient customers raising their voices to get the attention of overworked store clerks; the sound of horns and traffic jams. If you really want to be heard in the midst of all this noise, you are probably going to have to shout.

That's not saying that John the Baptizer had to contend with all the noise that characterizes our preparation for Christmas in the 21st century. But noise is nothing new. There has always been noise when the spokesmen for diverse causes were competing for the attention of an audience. At least this is one of the reasons John shouting was simply to be heard.