How many of you have ever tried to sell anything? Would I be wrong if I said that, at some time or another, every one of us has tried to sell something? It may be no more complicated than trying to sell your toddler on the idea that vegetables really do taste good. O.K., you’re still trying to sell your teenager or your husband on the idea that vegetables really do taste good. But all of us have been sales people at some time or another.

Selling is truly our oldest profession. Remember the serpent convincing Eve to take a bite of that piece of fruit. “An apple a day,” he probably began, “keeps the doctor away.” Sales people have always been with us.

It has been said that all humankind is divided into two classes; those who earn their living by the sweat of their brow and those engaged in…